CONTENT CALENDAR
February 2025
Saturday, February 1: Monthly Goals
Post Idea: Share your February real estate goals and how you plan to help buyers and sellers.
Format: Talking-head Reel or static post.
CTA: “What are your goals for this month?”
Week 1
Sunday, February 2: Local Coffee Spot
Post Idea: Highlight a local coffee shop perfect for staying warm this winter.
Format: Reel with cozy visuals.
CTA: “Tag someone who needs a coffee date this weekend!”
Monday, February 3: Weekend Activity Recap
Post Idea: Share a fun February activity like visiting a local winter market or Valentine’s pop-up event.
Format: Reel with event highlights.
CTA: “Who’s going with you next weekend?”
Tuesday, February 4: Home Maintenance Tips
Post Idea: February maintenance checklist (e.g., check for drafts, clean dryer vents).
Format: Carousel post or infographic.
CTA: “Save this checklist for later!”
Wednesday, February 5: Market Update
Post Idea: Share local real estate market trends for February.
Format: Infographic or talking-head Reel.
CTA: “Curious about what this means for you? Let’s chat!”
Thursday, February 6: Local Boutique or Gift Shop
Post Idea: Highlight a local shop to grab Valentine’s Day gifts.
Format: Reel or carousel with product highlights.
CTA: “Tag someone who needs a hint for gift shopping!”
Friday, February 7: Home Staging Tip
Post Idea: Share a tip for staging a home for February showings (e.g., warm lighting, cozy throws).
Format: Static post or Reel.
CTA: “Ready to sell your home? Let’s make it irresistible!”
Saturday, February 8: Testimonial Saturday
Post Idea: Share a glowing review or success story from a past client.
Format: Story or static post with testimonial text.
CTA: “Want to be my next success story? Reach out today!”
Week 2
Sunday, February 9: Date Night Ideas
Post Idea: List 3 romantic spots in your area for Valentine’s Day.
Format: Text overlay Reel or carousel post.
CTA: “Which one are you picking for date night?”
Monday, February 10: Buyer Tip
Post Idea: Share tips on navigating the home-buying process in 2025.
Format: Talking-head Reel with text overlays.
CTA: “DM me to start your home-buying journey!”
Tuesday, February 11: Local Bakery
Post Idea: Highlight a bakery offering Valentine’s Day treats.
Format: Reel showcasing delicious visuals.
CTA: “What’s your favorite sweet treat?”
Wednesday, February 12: Valentine’s Day Prep
Post Idea: Share last-minute Valentine’s Day prep tips, like decorating ideas or gift suggestions.
Format: Static post or Reel.
CTA: “What’s your go-to Valentine’s plan?”
Thursday, February 13: Real Estate Myth-Busting
Post Idea: Debunk a common real estate myth (e.g., “Winter isn’t a good time to sell”).
Format: Talking-head Reel or carousel.
CTA: “What other real estate myths have you heard?”
Friday, February 14: Valentine’s Day Post
Post Idea: Post a heartwarming message about helping clients find their “home sweet home.”
Format: Static post or Reel.
CTA: “Falling in love with your dream home is the best feeling!”
Saturday, February 15: Weekend Guide
Post Idea: Share top weekend activities like a local concert or wine-tasting event.
Format: Story or Reel with event details.
CTA: “What’s on your weekend agenda?”
Sunday, February 16: Seller Tip
Post Idea: Share tips for sellers preparing to list in early spring.
Format: Talking-head Reel.
CTA: “Thinking of selling? Let’s make it happen!”
Week 3
Monday, February 17: Local Business Spotlight
Post Idea: Highlight a local florist or plant shop.
Format: Reel or carousel with visuals.
CTA: “Tag someone who needs some greenery in their life!”
Tuesday, February 18: Home Décor Inspiration
Post Idea: Share winter-to-spring transitional décor ideas.
Format: Carousel post or static photo.
CTA: “Which look is your favorite?”
Wednesday, February 19: Behind the Scenes
Post Idea: Show behind-the-scenes of your day as a real estate agent (e.g., house tours, client meetings).
Format: Story or Reel montage.
CTA: “What part of my job are you most curious about?”
Thursday, February 20: Fun Thursday
Post Idea: Share a quirky “dream home” feature (e.g., slides instead of stairs, indoor treehouses).
Format: Reel or carousel.
CTA: “What’s the most unique feature you’ve seen in a home?”
Friday, February 21: Community Event
Post Idea: Highlight an upcoming March event to look forward to (e.g., farmers market, parade).
Format: Story or static post.
CTA: “Save the date for this fun event!”
Saturday, February 22: Local Food Spotlight
Post Idea: Feature a local food truck or restaurant with seasonal menus.
Format: Reel or carousel with visuals.
CTA: “What’s your favorite comfort food spot?”
Week 4
Sunday, February 23: Reflection Post
Post Idea: Reflect on February’s accomplishments and thank your followers.
Format: Static post or talking-head Reel.
CTA: “What was your highlight of February?”
Monday, February 24: Community Event
Post Idea: Highlight an upcoming March event to look forward to (e.g., farmers market, parade).
Format: Story or static post.
CTA: “Save the date for this fun event!”
Tuesday, February 25: Local Food Spotlight
Post Idea: Feature a local food truck or restaurant with seasonal menus.
Format: Reel or carousel with visuals.
CTA: “What’s your favorite comfort food spot?”
Wednesday, February 26: Seller Tip
Post Idea: Share tips for sellers preparing to list in early spring.
Format: Talking-head Reel.
CTA: “Thinking of selling? Let’s make it happen!”
Thursday, February 27: Home Staging Tip
Post Idea: Share a tip for staging a home for March showings (e.g., warm lighting, cozy throws).
Format: Static post or Reel.
CTA: “Ready to sell your home? Let’s make it irresistible!”
Friday, February 28: End-of-Month Recap
Post Idea: Reflect on February’s accomplishments (e.g., new listings, closings, or follower growth). Include a thank-you note for your followers’ support.
Format: Talking-head Reel or carousel post with photos from the month.
CTA: “What are you most proud of this month?”
This calendar ensures you stay top-of-mind while providing value and engaging with their local community.